Specialized Promotions Network

TYPES OF SAMPLING EVENTS AND VENUES

Cause-Related

Cause-related events attract a community of people who are united around a common cause or interest. Events are often annual fundraisers for national or local support organizations. Some examples are:

Race for the Cure, Susan G. Komen for a Cure Foundation
Walk to Cure Diabetes, Junior Diabetes Research Foundation
Bike MS, National MS Society
Diabetes Expos, American Diabetes Association
Jingle Bell Run, Arthritis Foundation
• Local events for hospitals, animal shelters, zoos, etc.

Endurance

Endurance events target the fervent athlete. Exhibitor participation can include everything from goody bags inserts to an expo booth to on-course and finish line sampling. Popular endurance events include:

Marathon & Half Marathons, Rock ‘n’ Roll Marathon San Diego
Triathlons, Chicago Triathlon
Cycling, Pro Cycling Tour
Ironman & Iron Girl

Sport

Athletes and active individuals participate in a variety of sports, in a team or individual setting. People may be involved at a spectator, social, or highly competitive level. Some example venues are:

• Fitness Centers
• Ski Resorts
• Trailheads
• Youth programs and tournaments
• Adult leagues and tournaments
• Professional sporting events & stadiums

Festivals & Fairs

Festivals draw large crowds and celebrate an assortment of culture attributes.

Holiday, Oktoberfest Harvard Square
Cultural, Fiesta Atlanta
Food, Gilroy Garlic Festival
Music, Summerfest
State Fair, Minnesota State Fair

Interest-based

Interest-based shows cover a broad assortment of pastimes and attract hobbyists by the thousands! Here are just a few examples:

RV Rallies, The Great Georgia Getaway
Craft Shows, Scrapbook EXPO
Home & Garden, Colorado Garden & Home Show
Car/Motorcycle, LA Auto Show
Bridal/Wedding, The Great Bridal Expo

Lifestyle Expos

These expos focus on healthy living and improving your quality of life.

Health & Fitness, KING 5 Healthy Living Expo
Women’s Shows, The Working Women’s Survival Show

Professional

Trade shows and professional conventions are popular and diverse events. These are excellent venues to reach a very specific audience.

Trade Shows, Natural Products Expo West
Professional Conventions, American Dietetic Association’s Food & Nutrition Conference & Expo

College

Colleges and universities offer a variety of organizations and activities to enhance student life. This youthful demographic can be reached through numerous programs:

• Club & Intramural Sports
• Varsity Sporting Events & Tailgates
• Greek Life
• Student Orientation
• Campus Life Events (concert series, movie nights, etc.)

Intercept & Point of Use

Intercept programs provide the flexibility to determine your own venue. These locations can be tailored to address specific needs and challenges and reach consumers at the point of product use. Some example intercept venues are:

• Retail locations
• Transportation centers
• Business districts
• Parks & recreation centers