ABOUT PRODUCT SAMPLING
Product sampling is vital to generating trial and conversion for new and established brands. Event sampling creates product excitement and consumer involvement. It is the ideal way to build trial, target new customers, and expand the category.
Sampling:
• Creates a product experience
• Generates corporate goodwill that has a lasting effect
• Convinces consumers to change brands
• Allows consumers to experience a small portion of your product
• Builds brand loyalty
• Gains cost-efficient product exposure
* A.C. Neilson Study