Sampling is vital to generating trial and conversion for new and established brands. Event sampling creates product excitement and consumer involvement and is the ideal way to build trial, target new customers, and expand the category.
Sampling:
Increases sales by 20 to 40%
Creates a product experience
Creates corporate goodwill that has a lasting effect
Convinces consumers to change brands
Allows consumers to experience a small portion of your product
Builds brand loyalty
Gains cost-efficient product exposure
"A Study by A.C. Neilson,
Brand Marketing Magazine
and the Promotion
Marketing Association
last year, found
that sampling events
produced an average
36% spike in sales in
the near term."
Increases sales by 20 to 40%
