SPN Philosophy.
Promotions
in conjunction with grassroots events are the most
effective way to reach target consumers. The product experience of receiving
a sample at an enjoyable event increases potential conversion to brand
loyalty and creates corporate goodwill.
The "point-of-use" strategy is increasing as advertising budgets diminish. Samples are being delivered when and where they will be used. Now is the time for shrewd targeting in the steadily growing $1.2 billion sampling industry.